Best Blog WordPress Themes: How to Pick the Best Theme for Your Blog

WordPress is the most popular website builder and content management system (CMS) on the internet, making up 43% of all websites.

It’s no surprise, given that the framework is completely free and customizable.

WordPress’s massive ecosystem of plugins & themes allows you to create and customize almost any type of website, whether that’s an interactive online course website or a beautiful eCommerce blog.

WordPress also boasts a vast community of developers who create plugins and themes to make it even more powerful.

However, an abundance of riches means an abundance of choices. There are more than 31,000 WordPress themes across all developers and theme vendors. It’s overwhelming to know where to start.

To help you get on the right track, we’ve put together a list of some of our favorite WordPress themes for eCommerce blogs (and even entire websites).

In addition to the list, this post includes information on the following:

What features make a good WordPress theme.
How a great theme can improve your business.
Ways to customize or even create your own WordPress theme.

What Makes a Good WordPress Theme?

A good WordPress theme helps you accomplish the goals of your business in an aesthetic and user-friendly way without presenting unnecessary technological roadblocks and frustrations.

This, of course, must begin with you firmly understanding the goal of your site.

Do you want to sell products online? Showcase your portfolio? Build a brand through blogging?

Once you know what you want your website to do, you can narrow down your options.

Here are a few other factors to consider when choosing a WordPress theme for your site:

Ease of use: A good WordPress theme should be easy to set up and customize. Make sure the company provides robust documentation for onboarding and troubleshooting.
Responsiveness: A good WordPress theme should look great on all devices, from smartphones to tablets to desktops. Thankfully, this has become the standard for all modern WordPress themes.
SEO friendly: A good WordPress theme should be optimized for search engines to get more traffic to your website. This means being lightweight for fast site speeds and customizable for adding important metadata to your content.
Support: Support is like insurance. When you need it, you’re really glad you have it. Some of the cheaper themes from smaller developers may not have this luxury, so it’s something to consider before pulling the trigger on a new theme.
Design Flexibility: A good WordPress theme should be easy to customize (preferably with little or no code) so you can create a unique website that reflects your brand.
Promising reviews: A good WordPress theme should have mostly positive reviews from other users. Why do we say “mostly positive”? Some negative reviews are good and show that the business isn’t review-gating.

WordPress Theme Statistics

Here are a few eye-opening statistics about WordPress themes (Source: Hubspot):

There are 9,000+ free themes in WordPress’s official theme repository.
Astra and Divi are the two most popular WordPress themes used by the top websites.
There are more than 31,000 WordPress themes altogether, including the premium options.

What Will a Great WordPress Theme Bring to My eCommerce Site?

A website is the new front door of your business. And a good theme can make or break your customers’ experiences and thus affect whether they spend money with you.

A good theme goes well beyond colors and fonts. It also deals with how your website functions to the user. Certain themes introduce custom UI elements like carousels, accordions, and unique layouts for organizing your content.

Not to mention that many themes have built-in support for payment gateways and processors like WooCommerce, Stripe, and more.

Your WordPress theme is like your house and your content is your furniture. Both are essential to make your “home” inviting to your guests.

21 Popular WordPress Themes For eCommerce Businesses

Without further ado, here are some of the most popular WordPress themes for eCommerce businesses.

Newspaper

The Newspaper theme enjoys more than 78,000 happy customers worldwide and is the #1 selling eShop news & WooCommerce WordPress theme.

The theme looks great and is feature-rich, allowing you to publish stellar content that helps generate revenue.

What’s more, it includes built-in support for WooCommerce in the way of 27 drag-and-drop elements for your online store. Lastly, it integrates bbPress, BuddyPress, and Instagram.

There are some cons to the Newspaper theme, however. It is a bit on the expensive side, costing $59 for a regular Newspaper license.

The price for the extended license is $1,200. Both licenses are available on ThemeForest marketplace. It also doesn’t have as many customization options as some of the other themes on this list.

But if you’re looking for a fast, beautiful, and feature-rich WordPress theme for your eCommerce business, Newspaper is a great option.

Astra

Astra’s WordPress theme is perfect for eCommerce businesses, and its free version is powerful enough to create a beautiful custom website.

It’s fully compatible with WooCommerce and other popular plugins, making it an excellent option for those looking to sell products online.

Astra is also highly optimized for speed, an essential perk for eCommerce websites. A slow website will frustrate users and hurt your conversion rate.

Another great thing about Astra is that it’s highly customizable without code. You can change the color, layout, typography, blog, archives, and other theme elements without knowing any HTML or CSS.

While the Astra theme is free and performs great, if you want access to all the features and customization options, you’ll need to upgrade to the pro version, which costs $49.

Astra is a great option if you’re looking for a proven, good-looking, and customizable WordPress theme for your eCommerce business.

ShopIsle

This theme comes with a beautiful homepage design and a powerful WooCommerce plugin integration, making it perfect for online stores.

ShopIsle also includes a drag and drop page builder to easily customize the look and feel of your website without having to code.

The theme is responsive and retina-screen ready, so it will look great on all devices.

Shopisle comes in a free version. However, if you want to get access to all the premium version features, it’ll cost you $199.

Shop Isle is a great option if you’re looking for a simple, beautiful, and easy-to-use WordPress theme for your online store.

DIVI

Trust Pilot gives Divi five stars and calls it, “The best WordPress theme [they] have ever used.” This is coveted praise from one of the most trusted review sites on the internet. As we mentioned earlier, Divi is also one of the most popular WordPress themes of all time.

Divi is so popular because it’s incredibly easy to use and very versatile. You can create any type of website with Divi, from an online store to a blog to a business website.

The theme comes with a drag-and-drop page builder to easily customize the look and feel of your website without using code.

It’s also responsive and retina ready, so it will look great on all devices. The only downside to Divi is that it’s a bit on the expensive side, costing $89 for a single site license. You can also get lifetime access for a $249 one-time fee.

If you’re looking for an easy-to-use WordPress theme that is versatile and looks great on all devices, Divi is a great option.

Flatsome

Flatsome is one of the most popular WooCommerce themes, with over 70,000 sales on ThemeForest.

The theme is perfect for online stores as it comes with a beautiful homepage design and a powerful WooCommerce plugin integration.

Flatsome also includes a drag and drop page builder to easily customize the look and feel of your website without having to code.

The theme is also responsive and retina ready to look great on all devices. One of the main cons to Flatsome is that there are so many options and features that the learning curve may be steep for someone not well-versed in WordPress.

If you’re looking for a beautiful WordPress theme for your online store, Flatsome is an excellent option.

Writing

Interested in a minimalist design? Writing may be the perfect theme for you.

The point of Writing is to keep your blog uncluttered from distractions and help your users focus on what matters most — your content.

Interestingly, this theme’s simplicity has kept it from becoming popular (in relation to the other themes on this list). But the good news is that this will ensure your blog looks more unique.

One of the best aspects of Writing is that it offers enhanced readability features. Additionally, you’ll benefit from its responsive, fast, and SEO-friendly performance.

Of course, the negative side is that you can’t do a lot with visuals or rich media (because that goes against the thesis of the theme). However, each post can have any image attached to the top of it, which should help you get your point across.

If you purchase this theme from ThemeForest, it’ll only cost $49.

Morning Time Lite

Once you purchase and install Morning Time Lite, you’ll have one of the best blog themes for journalists. Therefore, if you publish a lot of content from guest journalists and want them to build their own blogs as well, then Morning Time Lite is perfect.

The theme was designed to provide a quick and easy way to upload news posts throughout the day. This particular theme was built to allow several blog posts daily.

Morning Time Lite gives you everything you need to start your blog with its simple installation, custom share buttons, and unlimited color schemes. You can also take advantage of multilingual settings.

There is a free version of this theme. However, your best bet is to grab the paid version for only $59.

Soledad

Soledad may be your best bet if you’re after that “digital magazine” aesthetic. Soledad’s own branding calls it a “multi-concept blog magazine.”

The best part of working with Soledad is that it includes over 6,000 homepage variations.

Of course, the worst thing about Soledad is that there are too many options. But if you like to change up your homepage aesthetic often (or you’re just indecisive), Soledad is a great choice.

Another nice perk is that the variety of post templates makes it easy to format your online magazine. Even better, it’s responsive right out of the box.

Why not join more than 27,000 bloggers using Soledad? It’s got an impressive rating of 4.84 stars and only costs $59.

Pearl

Working for a big corporation can sometimes make your blog feel stiff and out-of-touch. Enter Pearl, the WordPress theme designed to fix this problem by offering a non-stuffy yet professional corporate aesthetic for businesses.

Pearl may be the way to go if you’re looking for a feature-rich B2B blog theme.

It also comes well-equipped with many other features, including:

More than 800 fonts
Customizable footers and headers
Customize icons
Three drop-down menus from your main menu
24/7 live chat
Sidebar builder

The best thing about Pearl is there’s pretty much nothing you can’t accomplish with it, and you won’t have to write any code. The worst thing about Pearl is that there are so many options you might not know where to start.

This is definitely a theme worth getting to know, though. You can do so for as little as $59.

Foodie Pro

If you’re a food blogger, look no further than Foodie Pro.

This blog feels minimalist, but it has an impressive range of color options and typography choices. It’s one of the very best Genesis child themes, and it’s also a top seller.

One thing that most food bloggers will love about Foodie Pro is that it incorporates strategic advertising space. This makes sense as food blogs often monetize through display ads. Additionally, it’s responsive and fast.

The best part, though, is that it offers flexible grid archives. This should make it much easier for visitors to find what they’re looking for.

Grab this theme for your food-related blog for only $75.

Extra

Extra is a drag-and-drop magazine-style WordPress theme built for prolific publishers.

It doesn’t matter whether you want to launch a personal blog or a blog for an online store, portfolio, or online magazine, Extra gets the job done.

This theme was built by the same people who created Divi. The difference, though, is that this theme has been fully optimized for blogging.

You’ll be able to drag and drop whatever you’d like, plus you’ll have more than 800 pre-made layouts. You can also customize any layout to fit your specific needs. This integrated and modern blog offers the following:

Social media integration
Customizable headers and menus
Support automatic WordPress updates
WooCommerce optimized
Built-in review and rating system
24/7 support

The only thing that can drag this theme down a bit is that it’s so customizable that you might have trouble getting started. But at only $89 per year, you can have fun trying different things out.

TinySalt

TinySalt is another theme that works perfectly for foodies and restaurants. You won’t be locked into one specific theme either, since TinySalt comes with 12+ homepages, 300+ theme options, and 32+ blog variations.

TinySalt also offers a distraction-free writing mode, an unusual and fun perk for a WordPress theme. It also features a powerful and user-friendly recipe management tool.

However, the best part is that people can choose to search your recipes, and they can even filter out recipe styles that don’t work for them.

This is a fantastic way to ensure that everyone – regardless of special food needs – can get the most out of your blog.

As a bonus, you can easily integrate WooCommerce if you decide to monetize through products and services.

TinySalt doesn’t feature as many options as several of the other themes, but that can be a positive thing. It also sells for only $59.

Hestia

Hestia might be just what you need if you’re partial to one-pager websites. This free WordPress blog theme is extremely fast, fully responsive, and works great with all sorts of devices.

Hestia also comes with a beautiful layout that makes it easy to organize your content. Plus, it’s WooCommerce compatible, so you can start selling products and services right away.

Sequential

Sequential is a clean, professional, responsive theme for online businesses made by the developers of WordPress themselves (Automattic).

It has that signature “Bootstrap” look, which is both good and bad. It’s good because, frankly, the layout never looks bad, no matter what kind of site you’re creating.

It’s bad because so many people use Bootstrap (or Bootstrap-esque styles) that it may make it hard for your site to stand out.

Berlin

Berlin takes the tried-and-true design principles of a theme like Sequential and adds more trend and flair. It’s a grid-based WordPress theme perfect for both businesses and personal blogs.

It’s also extremely easy to use, even if you’re not a tech-savvy person. Plus, it’s fully responsive and eye-catching, so it looks great on all sorts of devices.

Last off, it’s easy on the wallet, coming in at only $34 from ThemeForest.

GeneratePress

GeneratePress is a favorite among SEOs, as it’s lightweight, well-supported, and extremely stable.

It’s one of the few templates that can achieve a 100% Google PageSpeed score.

The premium version is competitively priced at only $44 per year. It comes with a staggering number of features, integrations, and drag-and-drop tools to make a highly functional and beautiful website.

GeneratePress is a solid choice for businesses across all industries.

Aspire Pro

Aspire Pro is a multipurpose WordPress theme that can be used for any website, including eCommerce stores.

Some of the features of Aspire Pro include:

A responsive design that looks great on all devices
Unlimited color options to make your website look unique
A powerful drag and drop page builder so you can easily customize your website
A built-in blog to help you promote your products and services

Aspire Pro’s drag-and-drop page builder makes it easy to customize your website without hiring a web designer or learning code.

However, Aspire Pro is more expensive than the average theme ($74). It also doesn’t have as many features as some of the other WordPress themes on this list.

OceanWP

OceanWP is one of the most popular WordPress themes and works well across all industries.

It’s touted as being extremely beginner-friendly and yet fully customizable. The $35/year cost for the bottom tier of OceanWP includes 21 extensions — custom widgets and plugins coded by OceanWP developers to expand the site’s functionality.

The theme also comes loaded with dozens of pre-built web templates for any context, including eCommerce, portfolio, and coaching sites.

Olsen

Olsen is a WordPress theme ideal for fashion, lifestyle, and travel bloggers. It’s fully responsive and sports a clean, minimalistic design.

It’s also extremely easy to use, even if you’re not technically inclined. And it’s fully customizable, so you can change the look and feel of your blog to match your specific needs.

Savoy

The Savoy theme is designed specifically for eCommerce brands going for a clean, minimalistic look.

It’s great for eCommerce businesses looking to sell luxury or bespoke items.

Plus, it’s packed with features like:

A responsive design that looks great on all devices
Unlimited color options
A powerful drag and drop page builder
A built-in blog
An eCommerce store

BeTheme

Rounding out the list is BeTheme. This is one of the most popular WordPress themes on the market, and it’s perfect for businesses of all sizes. It comes with a clean and modern design, and it’s packed with features like:

A responsive design that looks great on all devices
Unlimited color options
A powerful drag and drop page builder
A built-in blog
An eCommerce store

Honorable Mentions

This list should keep you busy for a while, but if you want to explore even more possibilities, here are some more honorable mentions:

Blogging
Enfold
X theme
Unwind
Avada

More Expert Recommendations

If you’re someone that likes to dive into the minutiae of finding the perfect theme—we understand. However, sifting through all of these themes can be daunting, and you may not have the time to do it.

Looking at expert recommendations and doing a little trial and error helped us pick and build out this list of favorites, so you may want to try that too.

Here are some blogs by industry experts like Neil Patel to whet your whistle:

If you notice, there’s a lot on those that we didn’t even touch on. Even by adding those heavy hitters above, there are so many great WordPress themes.

It’s almost impossible to write about them all. That’s why we’ve given you a taste of the best out there.

Which WordPress Theme Will You Get?

We hope this blog post has made this easier and not more overwhelming for you. There are a lot of themes designed for specific industries, but even with these themes, there’s room to adjust them to suit businesses and brands in completely different verticals.

Take, for instance, the Soledad theme. This is perfectly designed for an online magazine. But what if you simply want your online eCommerce site to look like a digital magazine? In that case, Soledad may be the perfect fit, even if it’s technically not built with your vertical in mind.

Then some themes would look great for all types of sites, such as Divi. The important thing is that you have the ability to customize the theme, and the vast majority of them give you a wide range of customization options.

Refine your search by adding parameters

Sort through your thousands upon thousands of options by putting certain parameters in place. For instance, if your blog needs WooCommerce integration, be sure to check that box when you’re browsing theme vendors like ThemeForest. Many of these sites also let you refine your search by industry.

This filtering is not meant to limit you to a particular subset of themes (as we’ve explained above) but more to show you what’s possible with a given theme.

Best Themes by Industry or Context

We’ve summarized the best themes across certain use cases in the following list. Again, use this as a starting point, not the final word.

Best Themes for Newspapers/Journalists

Newspaper
Morning Time Lite
Writing

Best Themes for eCommerce Sites

Astra
ShopIsle
Flatsome
DIVI

Best Theme for a Large Corporation

Pearl

Best Themes for Foodies

Foodie Pro
TinySalt

Best Theme for an Online Magazine

Soledad

Best Overall Theme

GeneratePress

Instead of investing your time into looking for the perfect theme, you can now choose from just a few themes. This is much more user-friendly and should make it relatively easy to get your blog started in just a few minutes!

Classes for WordPress Building

For better or worse, you’ll never stop learning about WordPress. As with anything popular, fans have developed something of a love/hate relationship with the framework.

However, WordPress isn’t going anywhere anytime soon, and the more you can understand how it works, the better off you’ll be (even if you don’t consider yourself a tech-savvy person).

There are some excellent classes for learning more about WordPress building, many of them very reasonably priced. Some online companies that teach it include Udemy, Skillshare, and LinkedIn Learning (formerly Lynda.com).

Here are a few courses we’d recommend if you want to take your WordPress skills to the next level or even try your hand at developing your own theme:

These courses are geared towards beginners, not folks interested in becoming WordPress developers (we know, you have a business to run!).

Remember — you’re a carpenter, and WordPress is one of your primary tools. The better you can understand it, the more you can leverage it to generate more revenue for your business.

Also, WordPress itself offers in-depth classes and instructions on how to use WordPress. They have an excellent glossary of terms as well.

Once you understand the basics of WordPress, you’ll also want to understand WordPress editors. WordPress editors are the drag-and-drop interfaces that let you manipulate the items on your posts and pages without code.

The two most popular WordPress editors are Gutenburg (the proprietary editor that comes with every WordPress instance) and Elementor, a third-party premium option.

In short, there are a ton of resources to help you get better at using WordPress. And as we all know, practice makes perfect! That said, don’t agonize for weeks over the “perfect” WordPress theme because it simply doesn’t exist.

Give yourself a deadline, choose the one you feel is best, and start building your brand online.

What’s Next?

Now that you’ve chosen the perfect WordPress theme for your blog, it’s time to create content! For some helpful tips, be sure to check out our article on how to write a blog post that drives traffic. You’ll learn about choosing the best topics, SEO keywords, and how to format your blog posts for maximum engagement.

Once you get your eCommerce website optimized, you’ll start selling more products and services (which you want, right?).

When that happens, turn to SkuVault for the best inventory management software available! Our software will save you time, money, and headaches by keeping your inventory perfectly organized.

Besides eCommerce inventory management, we feature supply chain management, powerful inventory management reporting, catalog features such as lots, FIFO and LIFO, deep insight by Datacoach, and Fulfillment by Amazon integration.

SkuVault Takes You to the Next Level

Even with the tips provided above, picking the perfect WordPress theme can be tough. There are many different factors to consider, and it’s hard to know what one will work best for your specific needs. Hopefully, our post has made it easier for you.

One thing you don’t need to worry about is how your eCommerce inventory management software will work. When you choose SkuVault, we will provide you with 83 percent fewer mis-ships, 87 percent faster fulfillment, and 90 percent fewer out-of-stock items. With scalable solutions, you can also build your website with an eye toward tomorrow.

The SkuVault platform integrates with accounting, marketplaces, channel management, shipping and eCommerce platforms, POS, analytics, CRM, and more. And, with an inventory management system that’s perfectly tailored to your eCommerce store, we can provide you with the tools necessary to take your business to the next level.

We’ve improved marketplace ratings and fueled growth for well-known brands like eLuxury and Trim Healthy Mama. And, we make picking and implementing your inventory solution easy (much easier than choosing the perfect WordPress theme). You can also check out our case studies and client success stories here.

So, if you’re looking for an inventory management software that will save you time and money, look no further than SkuVault!

Contact us today at 1.800.641.4507 for more information or schedule a free demo to see how SkuVault can help you streamline your inventory management process.

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