It’s never been easier to start your own business than it is right now.
Dropshipping has lowered the cost of entry when starting a business to almost zero. This has helped a whole new generation of entrepreneurs realize their dreams of owning a company, creating livable income, and freeing themselves from working for someone else.
It is both incredibly easy and challenging to start a successful dropshipping business.
The easy part revolves around the idea that you really won’t need much more than a website, a product, and some basic marketing skills to launch.
The challenging part involves finding the right product. Pick the right items for your business, and you can start generating sales the day you launch.
Choose the wrong ones, and you’ll struggle to make sales no matter how great your website looks or how much you spend on marketing.
The key to really making dropshipping work starts with selecting the right products. Today, we’ll help you eliminate some of the guesswork by showing you 27 of the best dropshipping products for 2023.
What Type of Dropshipping Products Sell the Most?
It’s entirely possible to sell almost any kind of product through dropshipping. If a product exists, there’s probably someone out there willing to buy it.
The goal isn’t to just sell a product occasionally. To make dropshipping work, you want to find a product that meets three key criteria:
- It’s a proven seller with high sales volume
- It has a good profit margin
- There’s not an overwhelming amount of competition
If you find a product that clicks all three of those boxes, you’re ready to roll.
If you’re not sure what kind of products to consider, start with you. What kind of things do you look at and buy online? Do some research and see if other people are buying them as well.
Some mentors will tell you that you should pick impulse buy type items. These are the kind of things you’d scroll past in a Facebook ad and click on. They’re generally low price, so the reasoning is that these kinds of products will sell more because there’s little risk involved for the buyer.
In our experience, you can sell impulse buy items. But don’t limit yourself to these lower-margin products. As you’ll see in our list, some very pricey items with great profit margins will drive a huge amount of dropshipping sales.
Beyond that, consider items that are not available everywhere online. If a person can buy it from you or Amazon, most of the time, they’re going to opt for Amazon.
Amazon is a proven company people trust. You’ll be fighting an uphill battle trying to compete with them on price as well. If you can find something Amazon doesn’t sell or where you can beat their price, that’s a product to consider.
Should You Chase Trends or Find a Niche?
Another thing to consider when choosing products for your dropshipping business is whether or not you should follow trends or find a specific niche/category and build around that.
There is no definitive answer here. Both approaches have pros and cons.
If you chase trends, you have to be aware that trends come and go. This means constantly looking for the next trend and trying to stay ahead of the curve, which can cause stress. Pet Rocks might be hot this week, but next week you can’t give them away, and if the next trend hasn’t presented itself yet, you can find yourself not generating revenue.
Of course, getting ahead of a trend means you can profit off of it, often significantly. Think about everyone selling fitness bands and items at the pandemic’s start when the gyms shut down. From firsthand experience, I can tell you trying to buy home gym equipment even now is a challenge. If you were ahead of that trend, you made a lot of money over the past year.
A niche or category alleviates some of your stress because while you’ll always be looking for new products to offer, your whole business won’t be built around things coming in and out of vogue.
The downside of dropshipping in a niche is that you will struggle and may even have to start over if you choose the wrong niche. Researching your product before you start is incredibly important.
Another thing to consider with a niche is that it will generally be less volatile in terms of revenue. You’re unlikely to get the crazy burst of sales that come with being ahead of a trend, but you’re also unlikely to experience the sensation of watching your sales plummet as a trend winds down.
In the end, all of this is a long way of saying you should probably focus on both trends and niches to truly be successful in dropshipping.
Niches are great for new business owners. It’s easier to market a focused dropshipping business if it’s working in one category (like fitness), and it’s easier to brand.
However, you should always be on the lookout for trending items, particularly in your niche. Are fitness trackers all the rage? Is there some new workout accessory everyone’s talking about? You’ll want to add those to your product mix.
How to Find Products to Dropship
If you’ve been in the dropshipping game for any length of time, you’ve probably got your own secret formula for finding winning products.
But if you’re new to dropshipping or just looking to try it out and dip your toes into the wonderful world of business ownership, then you’re probably wondering where you can research products to see if they’re worth your time.
The good news is, there are a lot of options for finding the best items to dropship. Here are just a few recommendations to help you get started.
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Salehoo Market Research Lab
Salehoo Market Research Lab is a paid service that will help you with all of your market research. It analyzes data from Amazon and eBay to help you find products with the potential to build your business around.
The base program runs $27 a month or $270 per year. The advanced program (which includes more user accounts) is $97 a month.
Salehoo is an additional expense for your dropshipping business, but $27 a month to get a real insight into products will pay for itself in no time.
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Google Trends
If you’re looking to save some cash and hop on the hottest trends bandwagon, then Google Trends is a viable solution for you. Simply enter your product or search term and get a snapshot of how much interest it’s generating.
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AliExpress Hot Products
If you’re starting a dropshipping business, there’s a good chance you’re going to be working with AliExpress at some point. And the China-based ecommerce company wants to help you succeed by listing all of their hottest selling products on one page so you can see what’s worth your time.
As a bonus, you don’t have to do your dropshipping from AliExpress. You can just look at the trends there and find your own vendors if that’s your preference.
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Amazon Bestsellers
Another great resource is the Amazon Bestsellers list. We’ve talked earlier about the challenges of competing with Amazon, but let’s be honest: the company sells everything. You’re going to have to compete with them eventually, so why not use their own intel to help you find products where you can turn a tidy profit?
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Social Media
All major social media sites have dropshipper groups talking shop, which means you can join and hear firsthand from other business owners. Facebook, Pinterest, the list goes on and on.
In some of these groups, people are even nice enough to share how much they’re making (or not making) with specific products. This gives you extra insight into whether a product is worth your time.
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eBay Trending
eBay also has a trending page, which lists the things people are searching for most often. Obviously, this is a potential goldmine of information, particularly if you’re looking to find the hot new trend before it takes off.
These are just a few of the resources out there. The internet is huge and full of information, so there are countless other options for you to discover.
The real takeaway here is that while dropshipping sounds sexy, exciting, and easy, you still need to do your research. Choosing the wrong products will kill your business before it ever has a chance to succeed. So, study your options and make informed decisions before committing to a product.
Do I Need Inventory Management Software?
A common question people ask as they start to explore the world of dropshipping is whether or not they need inventory management software. The answer depends on a few different factors.
If you’re running through an ecommerce platform like Shopify, there are already some inventory and order management tools included.
However, not all platforms offer inventory management software. And if you’re selling products from a wide range of suppliers, dedicated inventory management software can make it easier to monitor stock levels, helping you manage orders more efficiently and avoid potential backorders and stock outs.
The Best Dropshipping Niches for 2023
Now that you have an idea of how to get started with dropshipping and a recipe for picking products and niches, you’re ready to start thinking about what you want to sell with your new business venture.
We always recommend doing research and finding products in which you are personally interested. While it’s possible to make great money selling things you’d never use, the business tends to be more “fun” if you sell products you’re interested in. If you already use or are familiar with a product, it’s easier to see if the product you’re selling is worth buying, too.
If you’re unsure where to begin or are just looking for some inspiration to help you down the research path, here are some of the most promising dropshipping categories for 2023.
1. Pandemic-Related Health Products
It should come as no surprise in the wake of the pandemic that health-related products are more popular than ever.
While things like masks and hand sanitizer are easier to get in early 2023, people are still purchasing these items and will probably continue to buy them for the foreseeable future.
If you find a way to fill the demand (which is the real challenge here), you could ride the wave of these products for the foreseeable future.
2. Power Tools
This one was a bit of a surprise, but power tools sell well for dropshippers.
This is particularly true during the holiday season, but if you pick the right tools and get the right prices, you can sell tools year-round. Yes, even with competition from places as diverse as Amazon to your local Home Depot.
As always, the key is finding the right tools at the right price. Don’t just assume any power tool will put you on the road to dropshipping success. Take the time to research what’s selling well and build around those items.
3. Bluetooth Speakers
You might assume you’re too late to cash in on the Bluetooth speaker craze, but there are still opportunities in this niche for people who are savvy enough to find the right product or niche down into specific product lines.
We may be nearing the tail end of the Bluetooth speaker boom, but sales are expected to increase in 2023. And even though this market may feel a little saturated, the fact that technology continually marches forward means people who already own speakers are always looking for the next best thing.
4. Fitness Trackers
Fitness trackers exploded in popularity a few years ago and show no signs of slowing down any time soon. In fact, the pandemic has probably increased sales of these devices as more and more people work out from their homes.
The devices track things like heart rate, steps taken, and even your sleep cycles. They’re projected to become an over $3 billion dollar industry by 2023.
With the right product and the right marketing, these devices could be the key product for your dropshipping business.
5. Smart Watches
If you want to be ambitious, a dropshipping business specializing in fitness trackers and smartwatches feels like one with the potential for exponential growth in 2021.
Once solely the domain of early tech adopters, smartwatches have now started to make inroads with the mainstream tech fan. It’s only a matter of time before they take off.
Billed as “wearables”, this is a market that projected to double in the next five years. Analysts state that wearable tech will be a $29 billion dollar market by next year.
Naturally, this means there’s a phenomenal growth opportunity for sellers dropshipping these products. There will be competition in such a lucrative space, but with that kind of projected growth, it seems likely there will be enough sales to support a lot of sellers.
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6. Wooden Watches
Smartwatches and fitness trackers are popular, but some folks like the lo-fi approach of just having a device that tells them what time it is.
Enter the wooden watch.
Surprisingly, tech hasn’t killed off the traditional watch market. Sales will increase again this year, and wooden watches are among the popular emerging sectors in the timepiece landscape. They’re especially appealing to people who are environmentally aware and like to utilize eco-friendly products.
Competition in the watch space can be fierce. You’ll not only be competing against other dropshippers, but retailers and big-name brands. However, branding can help you stand out amongst the crowd.
If you’re ambitious, build a business around fitness trackers, smartwatches, and wooden watches.
7. Teeth-Whitening Kits
If you’ve been paying attention to television for the past few years, then you’re well aware that teeth-whitening kits have exploded in popularity.
It’s not hard to understand why. Dental insurance is something not everyone has access to, and cosmetic procedures aren’t often covered anyway. Add in the price of a trip to the dentist, and it’s easy to see why these at home kits have become so popular.
If you’re asking, “How popular?”, the answer may surprise you.
The global market for teeth-whitening products is projected to reach $7.4 billion by 2024. There is increased demand for these kits around the globe. And since everyone wants great looking teeth, it seems unlikely these items will go out of vogue anytime soon.
Even better? This is a relatively new niche. There’s a lot less competition than some of the other categories we’ve highlighted so far. That makes this one of the best things to dropship for 2023.
8. Muslin Blankets
Yeah, we’re surprised by this one too.
Commonly referred to as “swaddle blankets”, muslin blankets have become increasingly popular over the past few years. It appears that trend will continue unabated for the foreseeable future.
The baby items category is a great one for dropshippers. New parents are willing to spend money, and there’s never a time when people aren’t having babies. With muslin blankets you can either sell them as an item in a broader baby items business, or make them your entire dropshipping focus.
Doing the latter is entirely feasible. There is no shortage of styles and varieties for these blankets.
9. Resistance Bands
Home fitness equipment is always popular (particularly around New Years’, when resolutioners are committed to getting in shape), but it’s been off the charts in the past year.
As the pandemic shut down gyms around the globe, people scrambled to find ways to stay fit from home. Not everyone wanted (or had the budget or space) to build a full gym in their house. Resistance bands turned out to be a fantastic alternative option.
These versatile bands have varying resistance and can provide a full-body workout, but are also totally portable, meaning you can take them with you and use them anywhere. They’re also priced in a way where they’re a good impulse buy item, so selling them is easier than it is with pricier fitness equipment. Plus, unlike the Ab Rollers of old, people know bands work.
There are countless resistance band brands and options out there, so finding ones for your business won’t be particularly challenging. If you’re looking to break into the health and fitness dropshipping space, resistance bands make a fantastic entry point.
10. Baby Carrier
We talked about muslin blankets earlier in this list, but that’s hardly the only item in the “new baby” category for building a successful dropshipping business.
Baby carriers are another popular item in the same category.
The great thing about this category, like the muslin blankets, is that people are always expanding their families, so there’s still a market for new baby products.
Baby carriers have seen impressive growth over the last few years as well. Add in the fact that there are a wide variety of baby carriers (slings, wraps, and so on) with a lot of color and material options, and you can build an entire business around this one item type or use it as an additional product line for a baby business with a broader focus.
11. USB Charging Docks
As technology continues to march forward, we all find ourselves with an ever-growing number of electronic devices that require charging through a USB cable.
Because of this, USB charging docks have become popular over the past decade, and that growth doesn’t appear to be slowing down any time soon.
With that in mind, selling USB charging docks (devices that can charge multiple USB-based devices at one time, from one outlet) is still a dropshipping category with growth potential.
In fact, it’s on course to be a nearly $38 billion market by 2025. That’s a lot of money, and some of it could be yours if you pick the right product, focus on marketing, and build your dropshipping business around this particular product niche.
12. Home Security Cameras
With more and more people buying things online, there’s been an appreciable rise in people stealing packages off porches. One way to combat this growing problem and keep your home safe is by using home security cameras.
Home security is a $47 billion industry. That number will almost assuredly rise in the years ahead as do it yourself home security set-ups become cheaper and more technologically advanced. That makes home security camera systems a great product for your dropshipping business.
As a bonus, the marketing for these sorts of products almost writes itself. People want to feel safe and secure, and by providing them with home security options, you’re helping them fill that need.
13. Seamless Underwear
If you’re into high fashion and hate the problem of “visible panty lines”, then you’re probably already familiar with seamless underwear.
Surprisingly enough, the product is again seeing increased popularity amongst movie stars who want to walk the red carpet in form-fitting dresses without showing off their undergarments.
If you’re looking to break into the fashion retail industry with a dropshipping item, this could be the one for you. It’s an item that’s popular, that will generate repeat sales, but isn’t as oversaturated as some of the bigger, more obvious fashion choices.
14. Smoothie Blenders
It’s hard to go wrong with products in the healthy lifestyle space. People are always looking for new ways to lose weight, feel better, improve their diet, and generally take care of their health.
One product that’s become very popular in the past decade is the smoothie blender.
People love their Magic Bullets and their VitaMixes, but there’s still a viable market for other products in this field. Find either one particular smoothie blender that fits your needs (good profit margin, low to medium competition, high sales volume) or blend several different models and lines into a successful business. Either way, you’ll be helping people get healthy and save money while growing your business.
15. Organic Tea
Another healthy lifestyle product, organic tea, provides a solid foundation for building a dropshipping business.
Organic anything is still all the rage in healthy lifestyle circles. Organic tea provides you with a wide range of different products to offer your customers in terms of flavors, quantities, and so on.
The organic tea industry expects to see a 5% growth year over year as more people try to find healthier alternatives to coffee and carbonated beverages. With some hip marketing, the right branding, and a great product mix, organic tea provides savvy dropshippers with an opportunity to grow a healthy, sustainable business.
16. Bluetooth Headphones
We talked about Bluetooth speakers earlier in this article, but if you want to capture the audiophile market, consider adding Bluetooth headphones to the mix as well.
Long popular with gym fanatics (who don’t want cords getting tangled up with their weights), Bluetooth headphones have experienced explosive growth over the past few years. This is mostly thanks to Apple ditching the headphone port on iPhones.
Airpods are a great product, but not everyone wants to pay Apple prices. Fortunately, there are a lot of great alternatives on the market.
The headphone and earphone market is projected to be a $25 billion industry by 2025. That means starting a dropshipping business built around these products today will yield potential revenue growth for years to come.
17. Beard Oil
As a man with a luxurious beard, I can tell you that beard oil has become an essential product of my personal hygiene regimen.
Beards have been back in vogue for almost a decade, and the trend doesn’t look to be going away anytime soon. And with all of these newly grown beards has come an entire industry devoted to making all that facial hair look clean, feel soft, and smell great.
This is where beard oil comes in.
Beard oil has seen a meteoric rise over the past eight years. While all fashion trends are fickle, it feels like beards are here to stay. Offering beard oil in your dropshipping business is a solid way to break into the personal hygiene market.
18. Anti-Aging Cream
Sticking in that beauty niche, our next viable product to build a dropshipping business around is an anti-aging cream.
Everyone is worried about aging and looking their best, which is why the anti-aging industry is worth over $330 billion. That’s a huge industry.
And while you’ll be competing with big established brands with huge marketing budgets and TV ads and the like, the pie in this category is big enough that even beginning dropshippers can carve themselves a slice by finding the right products in the niche.
One of the things we love about a category like anti-aging cream is that it’s a product that will likely provide you with a lot of repeat business. If you sell a good product, people will buy it, use it, then buy more. That’s a recipe for dropshipping success.
19. Yoga Mats
Yoga has taken the world by storm in the past decade, and it doesn’t appear we’re going to stop downward dogging at any point in the foreseeable future. As such, dropshippers looking to get into the health and fitness industry should consider offering yoga mats.
These are essential, relatively inexpensive items that anyone who’s doing yoga will want. Even people who work out beyond yoga will often use yoga mats for floor-based exercises.
The space’s competition is pretty intense, but the market is growing and is predicted to continue to grow for the foreseeable future.
20. Yoga Leggings
If you want to hop onto the yoga train, you could start a business offering both yoga mats and yoga leggings.
The leggings have become a fashion staple for women, who wear them for general exercise, casual, activewear, and everything in between. In fact, while we haven’t seen the numbers yet, we’d guess that the sales of yoga pants increased significantly in 2023 as many people worked from home and dressed casually.
At any rate, if you’re looking to break into the fashion space, yoga pants are a very intriguing option. While fashion presents challenges because it’s so cyclical, yoga pants appear to be a staple wardrobe item that’s here for the long haul.
21. Sleep Masks
The amount of sleep you get every night is important to your overall health, but living in the modern world means finding a dark room to rest in at night can be a challenge.
The simplest solution? Sleep masks.
Sleep masks have proven to be a surprisingly popular and profitable product for dropshippers. Search traffic for the item has increased year over year, and the products are relatively inexpensive and can come in a variety of different styles.
While most people wouldn’t think of selling something like a sleep mask as the main focus of their business, these items’ enduring popularity (and sales) demonstrate that thinking outside the box can pay off in dropshipping.
22. Sleep Gummies
Keeping with the sleeping trend, another way to get a good night’s sleep is by utilizing a supplement. Melatonin is very popular in the dropshipping space, but if you’d like something a little more fun and interesting, consider sleep gummies.
Sleep gummies are essentially just the standard gummy bears we all know and love, only with added melatonin, so they relax you and help you get to sleep faster.
Sleep gummies continue to trend upwards in sales, which could pair nicely with sleep masks for a dropshipping business.
There is one thing to be aware of here: check with your third party payment processor before going down this path. Some processors consider sleep gummies a medicinal product and will not process payments for items in this category.
23. Insulated Bottles
Plastic bottles are not suitable for the environment, which has led to a meteoric rise in sales of reusable insulated bottles. Companies like Swell have made huge amounts of money selling eco-friendly drink containers. You can too.
These bottles are sort of like a thermos. They keep your drink cold or warm for an extended period. Unlike thermoses, they look cool and come in a wide variety of styles.
As more people “go green” it seems likely that this category will only become more lucrative. Getting in now would help you get ahead of the curve.
24. Massagers
If you’ve spent any time on social media in the past year or so, you’ve probably encountered plenty of advertisements for muscle massagers. The advent of the Theragun has led to increased interest in these sorts of devices.
Massagers are a great option for dropshippers because while the Theragun is popular, it’s also pricey.
As such, there are many other great massagers out there on the market that do the same basic thing (work kinks and knots out of your muscles) for a fraction of the cost.
Analysts expect the market to continue to grow in the short term, so if you find a good massager product and market it properly, this niche could be profitable for your business.
25. Sports Bras
A few products back, we talked about the popularity of yoga pants. The women buying yoga pants need tops too, which is where sports bras come in.
Sports bras have become increasingly popular over the past few years, not only as workout apparel but as a t-shirt replacement in certain situations.
As with most fashion-oriented niches, there’s a lot of competition in this space, but the market has enough room for everyone, including dropshippers. Sell sports bras exclusively, or pair them with yoga pants and yoga mats for a one-stop workout shop.
26. Waterproof Bags
Waterproof bags, also known as dry bags, have become increasingly popular in recent years.
As the name suggests, the bags are made to protect whatever’s inside from water damage. And given that we all carry around delicate electronics that shouldn’t be exposed to water, it makes sense that interest in these bags is trending upwards.
Whether you market them to hardcore campers and outdoors enthusiasts (like kayakers, for example) or to families who want to keep their stuff dry at the beach or the pool, these bags have great potential for dropshippers looking for a product to market and sell.
27. Windshield Wiper Blades
When most people need new windshield wiper blades, they either take their car in for maintenance and have them changed or head over to the auto parts store and buy replacements.
However, many dropshippers have found they can save both groups time and money by offering them replacement blades through their stores.
Ordering your blades from a dropshipper will save you the costs of taking the car to the dealer or mechanic, and since wiper blades are something that must be replaced regularly, there’s a great opportunity to build a business off of returning customers.
This one might not be as exciting as some of the other options on this list, but sometimes the best opportunities come from affordably providing something practical.
Final Thoughts
As you can see, there is no shortage of great products to use as the centrepiece of dropshipping business. We’ve barely scratched the surface here. With some research, we’re sure you could find even more amazing products.
This is the beauty of dropshipping. You can build a business around any product or product of your choosing because you won’t take on the risk of carrying and storing inventory, shipping, or having a physical location.
This allows you the freedom to experiment. If one product doesn’t work out, simply build a new website with another product. Or build multiple sites for a range of products. The low entry barrier makes dropshipping a great way to start a business and allows you to experiment with different products easily.
The best part? As more and more people come to buy things online, the potential for growing a dropshipping business only grows. Get ahead of the curve and get started today!
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